Built-in wardrobes, under-bed storage, hooks and rails behind doors, and a properly-sized desk with drawers all matter. They’re not glamorous and they don’t look great on plans, but they show up in tenant satisfaction and review scores — and ultimately in rent.

The least efficient storage decision in HMO design is the freestanding wardrobe bought from a flat-pack store. The most efficient is bespoke joinery sized to the room.

On 7 Eggerton Road we made bespoke storage a deliberate part of the brief. The rooms feel substantial, not the way HMO rooms often do.